Pausing a workflow will temporarily stop all automation. While paused, no new contacts will be enrolled, and any existing runs will remain frozen in place until you resume. This allows you to safely make edits or updates without risk of triggering actions while changes are in progress.
What happens when a workflow is paused
No new contacts can enter the workflow while it’s paused, even if they meet the trigger condition during that time.
Contacts already enrolled will stop where they are. If they are in a delay, that delay timer does not keep counting down while paused. The timer only resumes once the workflow is reactivated.
All actions are suspended until you activate the workflow again.
What happens when you resume
When you reactivate a workflow, you’ll see the option to “Immediately run workflow for all matching contacts.” This determines what happens to people who meet your trigger condition.
If you check this option, the workflow will immediately run for all contacts who match the condition at that moment.
If you leave it unchecked, contacts who met the condition while the workflow was paused will not enter, and they will never be enrolled unless they meet the condition again in the future.
Re-enrollment behavior
Who enters the workflow after resuming is based on your re-enrollment criteria:
If re-enrollment is off:
Contacts who already went through the workflow will not re-enter.
Anyone new who meets the condition (even if they met it months or years ago but weren’t previously enrolled) will enter if you choose to run the workflow for all matching contacts.
If re-enrollment is on:
Contacts can enter again every time they meet the condition, even if they’ve gone through it before.
On resume, anyone who qualifies under the condition and hasn’t been blocked by re-enrollment settings will be entered into the workflow.
Special case: timestamped activities (form fills, ad clicks, email opens)
For triggers based on timestamped events, “meeting the condition” means that the event happened at some point in the past.
If a contact filled out a form months ago but was never enrolled in the workflow, they will still be included if you resume and choose to run for all matching contacts.
If re-enrollment is on, a new form fill (or other activity) in the future will also trigger enrollment again.
If re-enrollment is off, that contact will not re-enter once they’ve already been enrolled.
Key things to remember
Pausing = nobody enters, and enrolled contacts are frozen in place.
Resuming = you control whether all currently matching contacts enter by using the “run for all matching contacts” option.
Enrollment rules (re-enrollment on/off) apply regardless of whether the match happened while paused or earlier.
Timestamped events like form fills behave the same way: meeting the condition just means the event happened at some point, and re-enrollment settings control if it can happen again.
⚠️ Safeguard: If you don’t select run for all matching contacts when resuming, any contacts who met the trigger condition while the workflow was paused will never enter that workflow.