The Time Delay block pauses a workflow for a set amount of time before moving to the next step. Unlike the Wait For block, which aligns actions to specific days or times, Time Delay introduces a fixed pause measured in minutes, hours, days, or weeks.
Configuration Options
Duration
Enter a valid number greater than zero.
Represents how long the workflow should pause.
Units
Choose from:
Minutes
Hours
Days
Weeks
Validation
A value of 0 is not allowed.
You must enter a positive integer for the block to be valid.
Example Use Cases
Short Nurture Gaps: Add a 15-minute delay before sending a follow-up SMS after a form submission.
Staggered Emails: Insert a 2-hour delay between an initial welcome email and a product tour email.
Daily Drip Sequences: Place a 1-day delay between steps in an onboarding series.
Longer Campaign Pauses: Use a 1-week delay before re-engaging leads who didn’t respond to earlier outreach.
Behavior in Workflows
Contacts entering the block are held for the exact configured duration.
Time is always measured forward from the moment the contact hits the block.
Delays are relative, not absolute - meaning they do not adjust to specific calendar times or days.
If exact timing matters (e.g., sending at 9 AM sharp), use a Wait For block instead.