The Wait Until block holds a person in your workflow until they meet a condition. Unlike a time-based delay, progression depends entirely on whether the condition becomes true.
How it works
When a person reaches a Wait Until block:
If they already meet the condition, they skip the wait and move on immediately.
If they don’t yet meet the condition, they remain paused until they do.
There’s no maximum fallback — people stay in the wait until the condition is met.
Conditions
Wait Until supports three types of conditions:
Variables
Match profile data stored as variables. For example:plan_type = enterprisetrial_active = false
Engagement
Match actions a person has or hasn’t taken with your emails, such as:Was sent a message
Opened or clicked a message
Did not engage with a specific campaign
Audience
Match whether someone is in or not in an audience segment. For example:In “Active Customers” audience
Not in “Churned” audience
Key behaviors
Immediate skip: If someone already matches the condition when they enter, they move on without waiting.
Indefinite wait: If they don’t, they’ll pause until they qualify.
Multiple conditions: You can add multiple groups of conditions joined by AND (must all be true) or separate paths joined by OR (progress as soon as one path is true).
Best practices
Use for conditions that must be satisfied before continuing, like “Wait until trial ends” or “Wait until in Active Customers audience.”
Be cautious when using only negative conditions (like “not in audience”), since people may wait indefinitely.
When mixing with time-based delays, place Wait Until either before or after the delay depending on whether you want time or conditions to take priority.