The Conversion Email Builder is a native, design-first editor that helps you create beautiful, responsive emails without writing any code. Whether you’re building a one-time blast or a workflow email, the builder makes it easy to design, personalize, and preview your campaigns.
Build your emails visually
The Email Builder is fully drag-and-drop. You can add content blocks from the left panel and customize them in the canvas. Universal theme settings ensure your emails stay on-brand automatically.
Blocks available
Sections
Sections act as containers for other blocks. They’re useful when you want to place multiple components horizontally next to each other. Each section has its own formatting, padding, and layout controls.
Headings
Add styled headings to highlight key content. Heading fonts and colors can inherit your universal theme settings.
Text
Insert paragraphs or short text snippets with full control over formatting.
Image
Upload images or link to hosted files. Images can be resized and aligned within a section.
Logo
Quickly add your company’s logo with proper scaling.
Button
Add call-to-action buttons with customizable colors, borders, and links.
Custom HTML
For advanced users, insert custom HTML blocks to add unique layouts or embedded content.
Divider
Insert horizontal dividers to break up sections of your email.
Magic Blocks
Magic Blocks let you personalize content dynamically. They can wrap around any block or section, allowing you to show different content to different users.
Examples:
Show different headings or hero images based on persona.
Swap out CTAs depending on lead stage.
Personalize links by region or role.
Personalization with variables and snippets
Use the / command to insert variables connected to company or contact data. You can also pull in Snippets for reusable content like disclaimers, signatures, or dynamic banners.
Theme settings
Universal theme settings apply consistent styles across your emails:
Colors, fonts, and text sizes
Button styles
Spacing and padding
When you drag in a new block, it inherits your theme automatically. You can still override settings on a per-block basis.
Preview and testing
The Email Builder comes with built-in tools to make sure your message looks perfect before sending:
Device preview: View emails on desktop or mobile layouts.
Aspect ratios: See how your design adapts across different screen sizes.
Data preview: Preview emails as a specific customer, with variables populated.
Test sends: Send a draft to yourself or your team to review how it renders in inboxes.
Best practices
Use sections to keep layouts responsive.
Wrap content in Magic Blocks for dynamic personalization.
Test your emails across both desktop and mobile before sending.
Start with theme settings to ensure brand consistency, then adjust individual blocks only as needed.
What’s next?
Once your email is ready, connect it to a blast or a workflow. Conversion handles sending, personalization, and deliverability so you can focus on content and strategy.