Emails are at the core of Conversion. You can send one-time blasts to specific audiences or set up workflow emails that send automatically based on triggers in your workflows.
Types of emails
Blasts
Blasts are one-time emails sent to a select group of people, also known as an audience.
Great for announcements, newsletters, and product updates
Sent to a defined segment at a specific time
Fully customizable with templates, personalization, and snippets
Workflow emails
Workflow emails are sent automatically to contacts as part of a workflow.
Great for onboarding, lifecycle nurture, trial conversions, and re-engagement
Triggered by user actions, attributes, or timing conditions
Personalized dynamically using Magic Blocks, snippets, and enrichment
Who can receive emails?
Conversion only sends emails to subscribed customers.
Blasts: Sent to subscribed contacts in the selected audience
Workflows: Sent to subscribed contacts who meet the workflow’s entry conditions
This ensures compliance and prevents emails from going to unsubscribed users.
How emails are delivered
Conversion uses Amazon SES to handle email delivery. By default, messages are sent from Conversion’s shared IP pool, but you can configure your own domain and IP pool for greater control.
Default sending
Uses Conversion’s shared IP pool
Authentication and deliverability handled by Conversion
Recommended if you’re just getting started
Custom sending
Connect your own verified domain
Choose between a shared IP pool or a dedicated IP pool
Set up DNS records to authenticate your sending domain (SPF, DKIM, DMARC)
Recommended for high-volume senders who want full control over reputation
Setting up email in Conversion
To get started with emails, you’ll need to:
Verify your domain
Add DNS records to your domain host.
Verification ensures you can send from your domain.
Add a sending address
Create the “From” addresses you’ll use (for example,
[email protected]).
Choose your IP pool
Shared pool (default) or dedicated pool (recommended for scale).
Build your first email
Use the drag-and-drop editor or start from a template.
Add personalization with snippets, variables, and Magic Blocks.
Send slowly at first
If you’re new to Conversion or moving from another provider, we recommend warming up your domain by starting with smaller sends.
Next steps
Once email is set up, you can:
Send a blast to your first audience.
Add a workflow email to your onboarding or nurture journey.
Track performance with real-time analytics on opens, clicks, and conversions.