To send authenticated emails from Conversion, you need to verify your domain. Verification ensures that your messages are delivered reliably and prevents them from being flagged as spam. Conversion uses Amazon SES (Simple Email Service) for sending, which requires adding DKIM, SPF, and MX records to your domain’s DNS.
Why domain verification matters
Improves deliverability: Verified domains help your emails land in the inbox instead of spam.
Prevents spoofing: DKIM and SPF records protect against phishing or impersonation.
Required for sending: Emails cannot be sent from unverified domains in Conversion.
Custom flexibility: You can send from multiple domains and decide whether each uses a shared IP pool or a dedicated IP pool for delivery. Dedicated pools are recommended for high-volume senders who want full control of reputation.
Adding a domain
Go to Settings → Integrations → Email domains
In the sidebar, select Integrations and then Email domains. You’ll see a list of domains currently added to your workspace.If the domain is already verified, it shows as Connected.
If not, it will show as Not connected and you’ll need to complete setup.
Add a new domain
Click Add email domain, enter the domain (for example,yourcompany.com), and select whether you want it assigned to a shared IP pool or a dedicated IP pool.
Configuring DNS
When you add a domain, Conversion generates a set of DNS records (CNAME, TXT, and MX). You need to add these records in your DNS provider’s dashboard (such as GoDaddy, Cloudflare, or AWS Route 53).
Example records:
CNAME: Used for DKIM authentication.
TXT: Includes SPF and DMARC records.
MX: Routes bounce and complaint handling back to Conversion.
Each record will show a status:
🟢 Verified → The record has been correctly added and recognized.
🟠 Not started → You haven’t added this record yet.
🔴 Failed → The record was added incorrectly or hasn’t propagated.
⚠️ Important: DNS changes can take up to 24 hours to propagate globally.
Confirming domain verification
After you’ve added the records:
Return to the domain setup screen in Conversion.
Click Refresh to re-check DNS records.
Once all records are Verified, your domain will show as Connected.
If a record isn’t verified:
Double-check spelling and formatting in your DNS host.
Ensure there are no duplicate or conflicting SPF/DKIM entries.
Wait up to 24 hours for propagation before retrying.
Dedicated vs Shared IP Pools
When adding a domain, you’ll choose between:
Shared IP Pool: Default option. Sending volume is distributed across multiple customers. Best for small to medium senders.
Dedicated IP Pool: Reserved only for your domain. Recommended for high-volume senders who want to build and maintain their own sender reputation.
You can mix and match across domains (e.g., marketing.yourcompany.com on a shared pool, product-updates.yourcompany.com on a dedicated pool).
Next steps
Once your domain is verified:
You can add email senders (like
[email protected]or[email protected]) under the same domain.These senders will be available when creating campaigns, workflows, or automated sequences.
✅ Tip: Always verify your highest-priority sending domains first (e.g., your main marketing domain). For transactional or product updates, consider a subdomain (like mail.yourcompany.com) to keep reputations separated.