This action updates a contact’s subscription state inside a workflow. Because subscription status is directly tied to compliance, inbox placement, and customer trust, the block is intentionally restrictive. It only allows safe transitions that protect both you and your recipients.
Update to "Subscribed"
Moves a contact into the Subscribed state only if their current status is No subscription status.
Does not resubscribe contacts that are Unsubscribed or Bounced.
Common use cases:
Automatically subscribing new leads who filled out a form.
Subscribing CRM-synced contacts that come in without a status.
Adding trial signups or event registrants into nurture campaigns.
Update to "No Subscription Status"
Moves a contact from Subscribed to No subscription status.
Does not change contacts who are Unsubscribed or Bounced.
Common use cases:
Temporarily suppressing internal/test accounts without unsubscribing them.
Preventing unqualified leads from receiving campaigns until they meet criteria.
Cleaning up imported data that was incorrectly marked as subscribed.
⚠️ Safeguards
The block enforces strict protections:
Unsubscribed contacts → never altered. Customer intent is final and must be respected.
Bounced contacts → never altered. Protects deliverability by avoiding repeat sends to invalid addresses.
Manual overrides only → if you truly need to change an unsubscribed or bounced contact’s status, you must do it directly in the contact record. This ensures intentionality and accountability.
Why restrictions exist
Deliverability protection: Avoids re-sending to bounced or bad addresses that damage sender reputation.
Compliance enforcement: Prevents accidental violations of CAN-SPAM, GDPR, and similar laws by resubscribing contacts without consent.
Data integrity: Keeps a clean, auditable record of each contact’s opt-in history.
Decision logic
Current status | Update to → Subscribed | Update to → No subscription status |
Subscribed | No change | ✅ Changed to No subscription status |
No subscription | ✅ Changed to Subscribed | No change |
Unsubscribed | No change | No change |
Bounced | No change | No change |