Update audience lets you programmatically manage which audiences a contact belongs to as they move through a workflow. This makes it easy to control segmentation dynamically, ensuring contacts are always in the right lists for targeting, suppression, or routing.
There are two available audience actions:
Add to
Adds the contact to the selected audience.
If the contact is already a member of that audience, nothing changes — they will not be duplicated or re-added.
Example: when a lead becomes a customer, you can automatically add them to a “Customers” audience for future retention campaigns.
Remove from
Removes the contact from the selected audience.
If the contact is not currently a member of that audience, nothing changes — the action simply skips.
Example: when a trial ends, you can automatically remove contacts from a “Free Trial” audience so they no longer receive onboarding emails.