The Conversion pixel is a lightweight JavaScript snippet that powers tracking across your website. It captures form submissions, engagement events, and visitor activity so you can build audiences, trigger workflows, and measure performance in Conversion.
Without the pixel, Conversion cannot collect activity from third-party forms or track anonymous visitors until they become known. Installing it ensures you get a complete picture of how contacts interact with your site.
Why it matters
Track form submissions: Capture data from forms that are not built natively in Conversion (e.g., Webflow, WordPress, custom HTML forms).
Unify contacts: Connect anonymous visitors to their contact records once they identify themselves via form or email click.
Trigger workflows: Use form submissions or other tracked events as workflow triggers.
Measure ads & campaigns: Attribute conversions to the right channels.
How to install the pixel
Navigate to Settings → Integrations → Website Tracking or open the Onboarding screen.
Copy the JavaScript snippet provided:
<script src="https://p.conversion.ai" defer></script>
Paste this snippet into the
<head>section of your website.If you manage your own site, place it before the closing
</head>tag.If you use a CMS or website builder, look for a “Custom Code” or “Header Code” option.
Save and publish your website.
Back in Conversion, click Confirm to verify installation.
Once connected, you’ll see a Connected status indicator.
Validation & troubleshooting
If you believe the pixel is installed but the status is still Not Connected, follow these steps to debug:
Visit your website in a browser.
Right click on the page, and click "Inspect"
In the "Elements" tab, CMD/CTRL-F for "p.conversion.ai" to look for the pixel in your website code. Make sure it's there, and that it is indeed between the
<head>...</head>tags of your website
If it exists, navigate to the "Console" tab and refresh the page (CMD/CTRL-R). You should see a message saying the pixel is loaded:
If the pixel is loaded, you're all set! Ignore the Not Connected status, the pixel should be fully operational. If it isn't loaded, please contact support.